Velika Plana is a town and municipality located in the Podunavlje District of Serbia. In 2011, the population of the municipality was 40,578 (i.e. in the town proper, 16,078 inhabitants).

The origins of industry in Velika Plana is connected to its agricultural environment and starts in the 1880s. Before World War II, there were three slaughterhouses-meat processing plants here, first that of Italian citizen of German origin Tony Klefisch, and later that of Germans Christian Scheuß and Wilhelm Schumacher, and the one whose stocks were owned by a group of three larger and seven smaller Serbian entrepreneurs.

After WW II, all this property was nationalised and unified into a huge plant, expanding to include all sorts of food and food-related production, all the way to clothes and duvets with goose down.

Since 2009 a festival of rock music Plana Demo Fest has been organised under sponsorship of the Velika Plana Youth Community Centre. With more and more bands appearing each year, and the first foreign participants in 2011, its organisers hope that it shall become a springboard for youth rock bands in Serbia.