Sjenica  is a town and municipality located in the Zlatibor District of the western Serbia. The population of the town, according to 2011 census, is 14,060 inhabitants, while the municipality has 26,392.

It is an old town, first mentioned in 1253 AD as a place where many merchants rested and paid taxes while on their way to Dubrovnik

Sjenica is situated in the Pešter plateau, and is surrounded by the mountains of Jadovnik, Ozren, Giljeva and Javor.

The Pester plateau – the largest plateau in the Balkan Peninsula, and one of the largest in Europe, in recent years has become a real sensation among the fans of tourism, with new, unexplored landscapes and untouched, undamaged natural beauties. With an altitude of 1150 meters and an area of 63 square kilometers, it represents the unique, splendid and incomparable natural oasis in the heart of Europe.