Since ancient times, Makarska has been the center of the Makarska Littoral, administrative, political, economic, cultural and educational, and since the mid-20th century. st. and touristic. Today it is a city with more than 15 thousand inhabitants, which also includes picturesque settlements under Biokovo, Veliko Brdo, Puharići, Kotišina and Makar, from which came the name Makarska. Makarska is one of the most famous tourist destinations on the Croatian coast, attractive due to its natural and climatic characteristics, diverse tourist offer and hospitable hosts.

Makarska is located at the foot of the Biokovo mountain massif (1762 m), which protects from the penetration of the continental climate and has lush Mediterranean vegetation, mild winters, long and warm summers with a refreshing maestral. The sun is shining for more than 2750 hours a year with an air temperature of more than 20 ° C from June to September, and the clear sea from June to October has a temperature above 20 ° C.

The city of Makarska occupies a central position in the Makarska Littoral, not only because of geographical location, but primarily because of the economic and social factors that made this city the second largest economic and demographic framework of Central Dalmatia (right after Split), which is why Makarsko in the last time is increasingly using the name Makarska Riviera.